The companies within the group believe in the application of sound business principals for management and the commitment of loyal and dedicated people to strive for provision of the ultimate in service to its customers. The goals of the group are:
To sell attractively presented products of consistently superior quality at fair competitive prices.
To continuously strive to improve these products by innovation and the use of modern technology.
To strive to identify the needs and wants of our customers, to provide them with excellent service and to have them as valued friends.
To treat all staff courteously and fairly and to recognize the dignity and aspirations of all.
To be mindful of the fact that it is essential for the company to make realistic profits to allow growth, to the ultimate benefit of all.
To act responsibly and supportively as members of the communities in which the companies are situated.