Business Philosophy


The companies within the group believe in the application of sound business principals for management and the commitment of loyal and dedicated people to strive for provision of the ultimate in service to its customers. The goals of the group are:

The Consumers

To sell attractively presented products of consistently superior quality at fair competitive prices.
To continuously strive to improve these products by innovation and the use of modern technology.

Our Customers

To strive to identify the needs and wants of our customers, to provide them with excellent service and to have them as valued friends.

Our People

To treat all staff courteously and fairly and to recognize the dignity and aspirations of all.

Our Shareholders

To be mindful of the fact that it is essential for the company to make realistic profits to allow growth, to the ultimate benefit of all.

Our Community

To act responsibly and supportively as members of the communities in which the companies are situated.